Redefining Malaysia's Urban Landscape
In an exclusive interview with Property Insight Malaysia, Dato' Eu Hong Chew, Executive Chairman of I-Berhad, revealed the company's disruptive approach:
"We don't follow trends - we create them. Our developments combine visionary urban planning with authentic Malaysian cultural elements that resonate with modern buyers."
The company's rapid growth trajectory:
- RM4.2 billion gross development value
- 92% sales take-up rate across projects
- 3 major townships transforming suburban living
- 8 industry awards in past 3 years
Flagship Developments
1. i-City (Selangor's Smart Digital City)
- Key Components:
- 72-acre integrated tech hub
- Malaysia's first RGB LED cityscape
- MSC Malaysia Cybercentre status
- Residential Highlights:
- Smart home automation
- Fiber-optic ready units
- Tech-enabled common spaces
2. i-SoVo (Innovative Office Spaces)
- Business Park Features:
- Green building certified
- 5G-ready infrastructure
- Co-working lounges
- Occupancy:
- 89% leased to tech companies
- 30% lower carbon footprint
"i-City represents Malaysia's most ambitious smart city vision," stated Ms. Lim Wei Ling, Chief Operating Officer.
Sustainable Urban Innovation
I-Berhad's Eco-Smart Framework incorporates:
🌿 Vertical greenery systems
☀️ Solar-powered street lighting
💧 Rainwater recycling
🚲 Priority pedestrian/bicycle networks
"Our townships use 40% less energy than conventional developments," shared Mr. Ahmad Faisal, Sustainability Director.
Technology Integration
Smart City Solutions:
🏙️ Centralized IoT management platform
📱 Resident mobile apps for services
🚗 Automated parking guidance
🔌 EV charging infrastructure
"We've installed over 5,000 smart sensors across i-City," revealed Mr. Raj Patel, Chief Technology Officer.
Financial Performance
FY2023 Highlights
- Revenue: RM680 million (+25% YoY)
- EBITDA Margin: 32%
- Unbilled Sales: RM1.1 billion
- Dividend Policy: 25% payout ratio
Growth Strategy
- Mid-market affordable smart homes
- Commercial real estate expansion
- Regional tech hub partnerships
Community-Centric Approach
Live-Work-Play Elements:
🎭 Cultural performance spaces
🍽️ Chef-driven food halls
🏞️ Urban pocket parks
🚍 Free neighborhood shuttles
"Our community events see 85% resident participation," noted Ms. Aminah Tan, Community Director.
Industry Recognition
🏆 FIABCI World Prix d'Excellence
🏆 Green Building Index Platinum
🏆 The Edge Property Excellence Award
Overcoming Market Challenges
Strategic responses to:
- Tech Adoption: Phased implementation
- Buyer Education: Smart home demonstrations
- Economic Shifts: Flexible payment plans
"Our R&D lab tests all technologies before deployment," explained Ir. Farid Hashim, Innovation Head.
Expert Perspectives
Datuk Seri Nazir Razak, Property Analyst:
"I-Berhad's tech-integrated townships offer a blueprint for Malaysia's urban future."
Professor Dr. Tan Kok Chooi, Urban Planning:
"They've successfully created destinations, not just developments."
Future Vision
Upcoming projects:
- i-City Phase 3 expansion
- Penang digital creative hub
- Affordable smart home series
Conclusion: Shaping Tomorrow's Cities Today
I-Berhad continues to push boundaries in Malaysian property development, proving that innovation and livability can coexist in transformative urban environments.
Subscribe to us:
