Proton Launches the e.MAS 7: A New Era for Electric Mobility in Malaysia

Proton has officially made its mark in the electric vehicle (EV) industry with the debut of its first-ever EV, the e.MAS 7. This groundbreaking launch represents a significant shift for the brand and the Malaysian automotive sector, reinforcing Proton’s commitment to sustainability, cutting-edge technology, and the future of transportation.

A Sleek and Aerodynamic Design

The e.MAS 7 is a perfect blend of modern aesthetics and functional aerodynamics. Its smooth, sculpted body, signature grille, and sharp LED headlights give it a futuristic edge, while the streamlined design minimizes drag, improving efficiency. This EV doesn’t just look good—it’s built to enhance performance while making an impression on the road.

A High-Tech, Comfortable Cabin

Step inside, and the e.MAS 7 welcomes you with a spacious, well-crafted interior that prioritizes comfort and innovation. A large touchscreen infotainment system with Apple CarPlay and Android Auto ensures effortless connectivity, while the premium materials, intuitive dashboard layout, and ample legroom provide a refined driving experience. With its blend of elegance and practicality, the e.MAS 7 is designed for both convenience and luxury.

Efficient Performance for Everyday Driving

Proton has engineered the e.MAS 7 to deliver a balance of power and efficiency. Its high-performance electric motor offers smooth acceleration and a quiet ride, making every journey enjoyable. The long-lasting battery provides a reliable range, reducing the need for frequent charging stops—perfect for both city commutes and longer trips. Whether you’re navigating urban streets or cruising the highway, this EV is built to adapt to different driving needs.


Advanced Safety and Practicality

Safety is a top priority in the e.MAS 7, which comes equipped with state-of-the-art driver assistance features like lane-keeping assist, automatic emergency braking, and adaptive cruise control. A strong body structure enhances passenger protection, while sustainable materials highlight Proton’s eco-conscious approach. With a spacious trunk and versatile seating, this EV is not only stylish but also highly practical for daily use.

Paving the Way for a Greener Future

With the e.MAS 7, Proton is embracing the electric revolution, offering a vehicle that is affordable, innovative, and sustainable. As Malaysia moves toward a cleaner, more energy-efficient future, this EV stands as a symbol of progress. The e.MAS 7 isn’t just a car—it’s a bold statement about where Proton, and the automotive industry, are headed next.


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Proton Launches the e.MAS 7: A New Era for Electric Mobility in Malaysia
Alifah March 10, 2025
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